Many things in your life are already complicated. That's why I design everyday complex things to be nice, clear and enjoyable to use.

Pirnar product catalogues




The result of four-year refinement of product catalogues by Pirnar, the leading European door manufacturer. Our goal was to develop recognisable and trustworthy brand, based on clear and attractive printed and online catalogues of their innovative high-tech products.

Creative direction, Editorial, UX design, Branding by Matjaž Čuk — Copywriting by Bojan Straže — Photography Tomaž Lunder, Thinkstock, Shutterstock — Client Pirnar

Form redesign




This redesign was a week-long experiment with a goal to improve the Benefits Application form, one of the commonest forms in use in Slovenia. I have also written an article discussing possible outcomes of such redesign. Read the case study.

Concept — Research, Design, Critique Matjaž Čuk — Client Self commisioned

M Savne identity and website




M savne is a family run business, specialising in design and manufacturing of custom sauna rooms, expertly crafted next to picturesque Cerknica lake in Slovenia. We wanted their visual communication to reflect their values, unconventional approach and contemporary feel – from initial strategy, design and photography, to the final product.

Creative Direction Katarina Medić — Design Katarina Medić & Matjaž Čuk — Photographs Blaž Žnidaršič — Website development Zdenko Vujasinović — Client M savne